Overview
We undertook a comprehensive overhaul of Bloom Properties’ website to address performance issues and enhance user experience. By rewriting the theme and implementing optimizations, we achieved a 90% improvement in page speed, significantly enhancing site responsiveness. Additionally, we developed custom templates for projects and communities, and created dynamic landing pages for new and existing real estate ventures. These efforts not only improved online visibility but also streamlined content presentation, ensuring a compelling and efficient browsing experience for visitors.
Approach
Performance Audit
Conducted a thorough performance audit using tools like Google PageSpeed Insights and GTmetrix to identify bottlenecks and areas for improvement.
Theme Rewrite
Implemented a rewrite of the website theme to optimize code structure, reduce unnecessary scripts, and improve overall efficiency.
Optimization Techniques
Employed techniques such as image optimization, minification of CSS and JavaScript files, browser caching, and server-side optimizations to enhance page load speed.
Custom Template Development
Developed tailored templates for projects and communities to streamline content management and improve user navigation, ensuring a cohesive and engaging browsing experience.
